Cookies Policy
Last updated: 04 November 2026
What cookies and similar technologies are
Cookies are small text files placed on your device when you visit a website. They allow the site to remember actions and preferences over time. Similar technologies include web beacons, pixels and local storage that can store or access information on your browser or device. These files can record details such as your IP address, browser type, pages visited and interactions with content. In the United Kingdom this practice is governed by the Privacy and Electronic Communications Regulations together with the UK GDPR and Data Protection Act 2018.
Why this site uses cookies
trendyze operates a commercial website providing professional resources on live television production. Cookies help deliver core functions, remember user choices, measure performance and support legitimate business operations. Without them many features would not work correctly and the site could not maintain the reliability expected by visitors interested in studio equipment integration, camera techniques and production processes.
Categories of cookies we employ
We group cookies into five categories. Strictly necessary cookies enable basic navigation and security. Functional cookies remember preferences such as language or display settings. Analytics or performance cookies collect aggregated information about how visitors use the site. Advertising or targeting cookies may be used by third parties to measure campaign effectiveness. Social-media cookies allow interaction with external platforms when such features are present.
First-party versus third-party cookies
First-party cookies are set directly by trendyze and remain under our control. Third-party cookies originate from external providers such as analytics services or content delivery networks. Both types may be present, yet third-party cookies are only deployed when they support documented purposes and meet UK legal standards.
Session versus persistent cookies
Session cookies exist only while your browser is open and are deleted when you close it. Persistent cookies remain on your device for a defined period, typically between thirty days and two years depending on their purpose. Retention periods are chosen to balance operational needs with data minimisation principles required under UK data protection law.
Data handled and purpose of each category
Strictly necessary cookies process identifiers needed for security and session continuity. Functional cookies store preference data such as volume settings or layout choices. Analytics cookies record page views, referral sources and device information to improve site performance. Advertising cookies may capture limited interaction data to evaluate external promotions. Each category is limited to the minimum data required for its stated purpose.
Legal basis for each category under UK rules
Strictly necessary cookies rely on the strict necessity exemption under PECR and do not require consent. All other categories obtain consent through our site-wide cookie banner before activation. Consent can be withdrawn at any time without affecting the lawfulness of processing carried out prior to withdrawal. Where legitimate interests are claimed they are balanced against user rights and documented in our records.
Cookie and provider table
The following table summarises the main cookies currently in use. Names, providers, categories and durations are listed for transparency.
- PHPSESSID – trendyze – Strictly necessary – Session
- cookie_consent – trendyze – Functional – 365 days
- _ga – Google Analytics – Analytics – 2 years
- _gid – Google Analytics – Analytics – 24 hours
- fr – Meta – Advertising – 90 days
How the consent manager works
Our cookie banner appears on first visit and allows granular acceptance or rejection of non-essential categories. Choices are stored for twelve months. Visitors may reopen the banner via a link in the footer to review or alter selections at any time. Withdrawal of consent immediately disables the corresponding cookies where technically feasible.
Browser-level controls and consequences of disabling cookies
Most browsers permit users to block or delete cookies through settings menus. Disabling strictly necessary cookies may prevent login, form submission or basic navigation. Blocking analytics cookies limits our ability to understand usage patterns but does not stop core site functions. Persistent disabling of functional cookies removes saved preferences and may require repeated manual adjustments during each visit.
International transfers
Some third-party providers may process data outside the United Kingdom. In such cases appropriate safeguards such as standard contractual clauses approved by the UK Information Commissioner are applied. Further details appear in our separate Privacy Policy which can be accessed from the footer.
Policy changes and contact route
We review this Cookies Policy periodically and update it when processing activities or legal requirements change. The current version always displays the last-updated date at the top. Questions about cookies or data handling should be directed to [email protected] or by post to MediaCityUK, Salford, Greater Manchester, M50 2EQ, United Kingdom. Telephone enquiries are accepted on +44 161 295 4545. We aim to respond within one month as required by UK GDPR.
Additional transparency measures
Visitors may request a copy of the data we hold about them or ask for correction or deletion by contacting the addresses above. We maintain records of processing activities and conduct regular reviews to ensure continued compliance with the Data Protection Act 2018 and PECR. No automated decision-making or profiling that produces legal effects occurs through cookies on this site.
Practical implications for users
Accepting all cookies provides the fullest experience including accurate performance statistics that help us refine content on studio lighting and acoustic optimisation. Rejecting non-essential cookies still grants access to all core professional resources on live television production. Users retain full control and may change settings without creating an account or providing personal details beyond those entered voluntarily in the contact form.